BERLIN, Germany — September 4, 2025 — The energy leading up to IFA 2025 was palpable, and we were thrilled to channel that excitement into our very first exclusive Media Brunch. Held on September 4th at the elegant Wilmina Hotel in Berlin, the event served as a perfect, cozy kick-off to the world’s leading consumer electronics show, bringing together key industry figures, influential journalists, and our executive team for an intimate gathering focused on the future of smart fitness.
The morning was filled with great conversations, fresh ideas, and a deep sense of community as we shared our vision for the next generation of holistic wellness. Our primary focus for the event was not only showcasing our award-winning flagship products—the Gym Monster 2 and VeloNix Smart Bike—but also unveiling our newest and most ambitious innovation: Wellness+.
Introducing Wellness+: Our AI Health Ecosystem
Wellness+ represents our commitment to extending the role of fitness beyond just the hardware. It is a new, premium, AI-powered health service designed to act as an all-in-one personal health assistant that connects training with everyday routines across the entire Speediance ecosystem.
We demonstrated how Wellness+ moves beyond simple workout tracking to offer truly personalized, adaptive coaching. The system operates on a smart feedback loop, which we presented as: Monitor → Analyze → Recommend → Execute → Repeat.
This proprietary AI service is engineered to learn dynamically from a user’s body and their performance on the machine, evolving with every session. Key features we highlighted at the brunch included:
- AI Goal and Progress Management: Allowing users to set personalized goals (fat loss, muscle gain, etc.) and auto-generating adaptive strength programs based on real-time data.
- Body Status Monitoring: Continuous tracking of physical signals, including training load, recovery, sleep, and stress, to provide timely, accurate advice on when to push hard and when to prioritize rest.
- AI Health Assistant: A 24/7 smart companion designed to offer instant adjustments and personalized guidance, blending smart coaching with humanized support.
With Wellness+, we are creating a smarter, more connected fitness ecosystem that empowers our users to live, work, and thrive every single day. This is how we are ensuring fitness is not just about the one hour spent working out, but about 24/7 optimized health.
A Defining Moment in Europe: CEO Tao Liu’s Appearance
A true highlight of the brunch was the first-ever personal appearance in Germany by our CEO and Founder, Tao Liu. His presence underscored the strategic importance of the European market to our global expansion and commitment.
As Mr. Liu shared with the attending press, “The IFA 2025 marks a defining moment for Speediance in Europe. We are not just expanding partnerships and distribution, we are shaping how smart fitness integrates into European lifestyles. Our mission goes far beyond hardware, because we are making AI-powered fitness and wellness an accessible part of everyday life.”
This commitment to our European partners and users reaffirms our dedication to making professional-grade, intelligent fitness solutions a seamless part of every home on the continent.
Deep Gratitude to Our Community
The success of the brunch would not have been possible without the incredible energy and insightful questions from the media and industry representatives who joined us. We extend our deepest gratitude to everyone who attended the cozy breakfast, including esteemed guests such as Thomas aus Frankfurt, Janina Carlsen, Dustin P., Camila Rinaldi, Benjamin Otterstein, Axel Telzerow, Veronika Maucher, Marco Kokkot, as well as Caro, Janina, and Lorenz.
A special thank you also goes to Lena Magda for the seamless organization of the event, and of course, to the entire Speediance team for their amazing work in bringing this vision to life.
IFA 2025 has been an incredible opportunity for us to connect, share ideas, and demonstrate our latest innovations. This Media Brunch was more than just a kick-off; it was a celebration of community and a look ahead at the future we are building together—a future where intelligent technology and wellness are fully integrated.
We are excited to carry this momentum forward into the rest of the IFA week and into the next era of smart fitness.
